Personal branding. Hate it, love it, or are completely confused by it, those two words…
The age old question. To outsource or give it a go yourself?
With regards to video, it’s something that I get asked about a lot, and there are no set answers.
Much of your decision will be down to confidence. Confidence in using the tech, in talking to the camera and also in having enough of a ‘good eye’ to know that what you are creating doesn’t look awful. (Or sound awful for that matter.) The great thing is that we have used video so much recently for meetings, webinars and all other manner of things online, many people have learned a great deal about what does and doesn’t look good on video.
What certainly isn’t a problem these days, is accessing the technology that can do a good enough job. Whether you dig out your DSLR that has been collecting dust, use your smartphone, or even your webcam, there are plenty enough cameras in our lives to create half decent video.
Before you decide whether to create video content yourself, or call in the professionals, there are a few questions you should ask yourself:
Where is your video going to be used?
Most social media platforms are filled with video that people have created themselves (albeit some do a much better job than others), so DIY video is widely accepted in this territory. On the other hand, if you want to create a video for your website, unless you are a well practiced amateur, most people would opt for a professional to create this for them. The last thing you want to do is spend a fortune on a sparkly new website and then upload a video which doesn’t look the part.
Who is going to be watching it?
What image do you want to portray to your audience? You have to consider how you will be perceived by your viewers. If you’ve been busy building up a personal brand or business brand, then do take this in to consideration. If your audience expects the best, and you are out to impress, then you absolutely should ensure that you are doing a good enough job if you take the DIY video route.
What are you filming?
Is it just you talking to camera? Or are you planning on capturing some B-Roll to add a bit of visual interest? A long video of a ‘talking head’ can get a little boring for the viewer, and you really need to think about keeping their interest. Bringing in a professional can make a huge difference here.
Do you have the right equipment?
So you probably have a camera that will do the job (see earlier point!), however don’t forget that it needs to be stabilised, so you may need a tripod. Not only that, but often a microphone and a couple of led lights can turn a poor DIY video into something much better. It’s always worth asking for some advice regarding this.
Are you going to edit?
Once you’ve captured your footage, what are you going to do with it? I remember when I first started out in video, someone told me ‘it’s all in the editing’, and they weren’t wrong. Basic editing can make a simple talking head video look so much better. And of course, if your video is headed for social media, don’t forget your subtitles!
Do I have the time to dedicate to the project?
Video is another thing to add to the list of your ‘things to do’. If you opt to do it yourself, will it really get done? As with any other outsourcing, if you hire a professional, your investment not only means it will be done well, but it means it will be done at all! Even if you opt for some video training to help you up your video skill level, this may give you the accountability you need to get the box ticked.
So having thought about these questions, if you decide it’s time to bring a professional into the mix, then get in touch with us here at Visible Impact. We can help you with any aspect of your video journey, whether you want us to film, edit or teach. It’s our passion to make sure you get whatever you need to get it done well.
We are here to help you be seen, be heard and be you.